The Buffalo Trailblazers is a new Major League Baseball team based in Buffalo, New York, designed with the fans at the heart of its identity. My project aimed to translate the unique passion and pride Buffalonians have for their city and sports teams into a visual identity that resonates with the community. Through interviews, surveys, collaging activities, and media scans of both Major League Baseball and Buffalo-specific teams, I gained insights into the deep connection locals and fans have with their teams. This research revealed the significance of pride, unity, and community in the city’s sports culture, guiding my design process.

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The goal was to create a visual identity that embodies Buffalo’s spirit while connecting with the fanbase on a personal level. Each deliverable, from social graphics celebrating player milestones to interactive elements in the ballpark, was crafted to enhance fan involvement and create a sense of belonging. The Buffalo Trailblazers are more than just a baseball team; they are a symbol of unity, pride, and community for the people of Buffalo. Every aspect of the project was designed with the fan in mind, ensuring the team is something for the entire city to rally around and celebrate.